About Us
Where it all began
Our Story
When Annette became the proud parent of 2 Shih Tzu puppies, Bijoux and Beau, she reluctantly purchased two crates on the advice of the breeder. She then saw firsthand how quick and effective crates were for housetraining. After training she desperately wanted to put away the unattractive cages, but saw how much Bijoux enjoyed it and didn’t have the heart to take it away. The problem was that Bijoux’s crate didn’t exactly fit in with the living room décor and it certainly didn’t look comfortable.
Believing that there’s a solution to every problem, Annette searched for a decorative crate cover and comfortable crate bedding. Finally, after three years, she designed the first three-piece set herself. She first made a bumper for protection and comfort after repeatedly seeing her dog sleeping up against the metal bars of the crate. She then added a comfortable mattress and a stylish cover. To her surprise, Beau, who had no interest in her crate for the past three years, was the first one in! The two dogs then competed for the crate daily! Inadvertently, Annette had created a comfortable den that the dogs were attracted to instinctively.
Our Journey
More Than 27 Years of Innovation
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1994
My first crate
I quickly discovered there was no bedding made to fit dog crates. An empty crate was neither inviting for my dogs nor attractive in the home, and crate bedding was a win-win solution for us both.
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1999
Pet Dreams is born
After repeated requests for our custom crate bedding, Pet Dreams officially launches.
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2001
From concept to first shipment
It took 2 years to find factories, materials, packaging and bar codes before our first order shipped.
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2002
Industry recognition
Cratewear®, our original three-piece crate bedding set, receives a Dog Fancy Editor’s Choice Award for innovation, usefulness, durability, value and creativity.
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2004
Making premium quality more accessible
As demand grew, we searched extensively for a manufacturing partner capable of meeting our quality and workmanship standards while keeping our products accessible.
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2016
Continuing to improve
We introduced the second generation of our crate bumper. Based on customer feedback, we used foam for added comfort and replaced Velcro with ties.
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2020
Raising the bar on safety
Our commitment to non-toxic products led us to an OEKO-TEX® certified factory and additional laboratory testing, along with testing and passing California Prop 65, U.S. Consumer Product Safety Commission, and ASTM D737 air flow testing for breathability.
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2021
Patented third-generation bumper
We created our third generation bumper with ultra-dense WashSafe Fill to provide a thick cushion against the metal bars while remaining machine washable, and returned to Velcro, which proved much stronger than fabric ties. We also obtained patents for our unique product based on the new construction.
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2026
A new way to connect
After decades of selling through retailers, catalogs and marketplaces, we’re building a stronger direct relationship with the people, and dogs, who use our products.
Want to learn more about Pet Dreams?
We’d love to share more about our products, materials and story.
